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“Phase Forward developed a tailored research strategy to achieve deep customer insights that were vital to our positioning and message development, and subsequently helped us to create powerful, customer-focused collateral.”
Mark Culpepper, Vice President, Marketing, SunEdison
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PRODUCT MANAGEMENT ARTICLES
Phase Forward team members often write articles related to new product development and product management.
"Incorporating Customer Feedback and Market Data Into Product Development"
"Avoiding the Pitfalls of Product Launch"
"Cleverset -- Dramatically Changing Business For Online Retailers"
"Persistent Systems -- Creating the Wave, Not Just Riding IT"
"Creating a Services Business"
"Indaba -- Leveraging Underlying Technology to Create a New Business"
"Mexico as an Outsourcing Destination -- Experience The Benefits"
"Top 10 User Experience Tips"
"Digital Sun - A Lesson in Focused Product Development and a Quick Path To Revenue"
"CIGNEX – a New Twist on an Old Business"
"Composite Software - Knowing What You
Don't Know"
"Darlene Mann, CEO of Siperian –
Three Keys to Product Management Success"
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