“Phase Forward created top notch product marketing materials for our new online payments product. The team was instrumental in developing the positioning we need for the product's success.”

Kris Reagan, Director of Customer Acquisition, Wells Fargo

PRODUCT DEVELOPMENT SPEAKER TOPICS

Phase Forward team members often participate in speaking engagements. Below is a list of some of the topics the team can present.

New Product Development – Phase 0: Ideation and Concept Generation
  • Voice of the Customer ideation brainstorming
  • Generating new product ideas using input from sales and customers
  • Analyzing and prioritizing product concepts
  • Market, competition, cost/revenue, and engineering feasibility

    New Product Concept Validation – The Roadmap to Market Driven Products

  • Product concept research – validating product concepts with your target market
  • Business case analysis
  • Making go/no go decisions
  • Product prioritization, roadmaps and strategy

    Using Prototypes to Generate Winning Products

  • Defining and building prototypes
  • Conducting prototype market research, usability studies, and friendly user trials
  • Defining product requirements.
  • Defining business requirements -- systems, legal, finance, sales, marketing, operations

    Cross Functional New Product Development

  • Managing cross functional product development teams
  • User testing and pre-launching with customer demo and trials
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