PARTNERS

Lead Generation and Sales Readiness -- Kickstart Alliance
KickStart Alliance helps companies get to the “next level” of marketing and sales expertise. We are a team of marketing and sales executive leaders who architect and execute plans and programs to grow sales pipelines and market share. Our pragmatic, in-the-trenches approach helps our clients focus and prioritize their efforts to achieve success quickly. We offer three practice areas: Positioning, Lead Generation and Sales Readiness.

Point-of-Sale Research -- Channel Watch
Channel Watch offers the ability to conduct in-depth research at the point of sale. With field representatives around the country, Channel Watch is able to gather data from customers at retailers nationwide. Other services include purchasing and branding studies for online retail and retail merchandising and sales audits. Clients include Sandisk, JVC, and others.

Industrial Design -- Zoe Design
Zoe Design Associates is a product development firm with offices in San Francisco and Taipei. Zoe delivers industrial design and mechanical engineering services and has worked on a wide range of medical, consumer, information, and communication products for a multinational clientele, including Acer, Motorola, Plantronics, Samsung, and Siemens.

New Product Workshops -- Hilltop Innovation
Hilltop Innovation helps companies manage the fuzzy front end of innovation. Together Hilltop Innovation and Phase Forward deliver new product workshops that help companies develop ideation processes, generate new prodct concepts, and screen and validate concepts for development.

Software Product Management and Development-- Enthiosys
Enthiosys is a strategic software product management consulting firm dedicated to helping companies who develop software or software-enabled products. They leverage proven methods in their practice areas to resolve complex issues in the product-market and product-release lifecycles. Their techniques apply principals of cognitive psychology, organizational behavior, and agile software product development, helping companies to create innovative and profitable products and services through customer understanding.

Distribution Strategy and Outsourced Sales – Business Launch, Inc.
BLI provides a managed, senior level, contract sales team that sells either directly to the Fortune 1000 or indirectly through the following channels -- VARs, Systems Integrators, Carriers, OEMs, White Box/Systems Builders, Global Services firms, Retail, Etail, Corporate Resellers, and Direct Response. The Business Launch sales team integrates with the client’s own employees, becoming an extension of the management team. The team operates on a retainer and commission basis allowing the client to get feet on the street quickly and cost effectively.

Idea Management -- Bright Idea
BrightIdea Inc. is the global leader in the Innovation Process Management (IPM) software market. The company's enterprise software is used by over 250 organizations worldwide, including: Hallmark, Bristol Myers Squibb, Bosch, Emerson, ING Financial and the U.S. Department of Defense. In 2005, BrightIdea Inc. launched BrightIdea.com, the first ever On-Demand IPM service, specifically designed to meet the needs of mid-size organizations and divisions of larger companies. The service offers a comprehensive suite of IPM tools that improve the efficiency and effectiveness of an organization's innovation processes. The BrightIdea.com On-Demand service is currently in use at: DHL, Reliant Energy, ADS, Stryker Corp., and Honeywell. BrightIdea Inc. continues to offer class-leading enterprise solutions to larger organizations.

Marketing Communications -- SwiftPartners
SwiftPartners conducts salesmanship at a distance, producing strategically-driven marketing materials for lead and demand generation and sales support. These include: direct response (online and off-), advertising (print, broadcast, and online), sales materials (electronic and ink-on-paper), and sales tools like demos and ROI calculators. Unlike a conventional creative services organization, SwiftPartners focuses on the sales and profit challenges. The resulting materials are not just creative deliverables. They're creative solutions.

Customer Experience Design-- Susi Watson
Susi Watson is an interdisciplinary creative director with a focus on customer needs & business results. Susi bridges experience design, marketing, art and technology to solve critical communication problems for companies and their customers.

Multimedia Marketing-- Sugo Music
Sugo is an integrated marketing solutions company, utilizing multimedia and music to engage your target market and achieve your business objectives. Sugo creates the optimal combination of multimedia features including product demos, software downloads, voice over narration, video, music, games and flash animation which motivate users to engage in your products and services like no other marketing tool can achieve. Tracking and user data can also be collected.