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“Phase Forward provided services to one of our clients when we needed vertical markets expertise. The project turned out to be very successful, due in large part to Phase Forward’s creative approach and tireless work.”
Jim Caldwell, President, Business Launch
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| PRODUCT DEVELOPMENT SPEAKER TOPICS
Phase Forward team members often participate in speaking engagements. Below is a list of some of the topics the team can present.
New Product Development – Phase 0: Ideation and Concept Generation
Voice of the Customer ideation brainstorming
Generating new product ideas using input from sales and customers
Analyzing and prioritizing product concepts
Market, competition, cost/revenue, and engineering feasibility
New Product Concept Validation – The Roadmap to Market Driven Products
Product concept research – validating product concepts with your target market
Business case analysis
Making go/no go decisions
Product prioritization, roadmaps and strategy
Using Prototypes to Generate Winning Products
Defining and building prototypes
Conducting prototype market research, usability studies, and friendly user trials
Defining product requirements.
Defining business requirements -- systems, legal, finance, sales, marketing, operations
Cross Functional New Product Development
Managing cross functional product development teams
User testing and pre-launching with customer demo and trials
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 Speaking
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