"Phase Forward used a strong customer-focused approach with research, focus groups, and customer interviews to help us develop a targeted marketing strategy around a new customer segment."

Michele Thompson, Executive Director, The Leukemia & Lymphoma Society

PRODUCT MANAGEMENT ARTICLES

Phase Forward team members often write articles related to new product development and product management.

"Incorporating Customer Feedback and Market Data Into Product Development"

"Avoiding the Pitfalls of Product Launch"

"Cleverset -- Dramatically Changing Business For Online Retailers"

"Persistent Systems -- Creating the Wave, Not Just Riding IT"

"Creating a Services Business"

"Indaba -- Leveraging Underlying Technology to Create a New Business"

"Mexico as an Outsourcing Destination -- Experience The Benefits"

"Top 10 User Experience Tips"

"Digital Sun - A Lesson in Focused Product Development and a Quick Path To Revenue"

"CIGNEX – a New Twist on an Old Business"

"Composite Software - Knowing What You Don't Know"

"Darlene Mann, CEO of Siperian – Three Keys to Product Management Success"

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